BTIKM Music Video

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Today, Adam's music video for Better Than I Know Myself was finally unveiled. We'd had a preview and a yellow-eyed still beforehand so we had an idea of what was in store for us, that the twist in the video was going to be Adam reconciling opposing sides of himself rather than singing to a partner.



The flickering gives it a home video feel where we're peering in on his private life through a letterbox aperture. The light and dark duality theme of the album pervades the video with two neighbouring rooms separated by a mirror/window. On either side we have evil hell-raising vampire Adam and cherubic cuddly domesticated Adam. We see the characters act out their separate parts, in a dark versus light, negative versus positive, masked versus bare, hard versus soft, stormy versus calm, action versus contemplation, destructive versus constructive, cold versus warm battle.

As Evil Adam increasingly acts up in a temper tantrum and starts to disturb Good Adam from his Zen, Good Adam tries to help but is frustrated that his efforts are thrown back at him, finally leaving it up to Evil Adam who then sets fire to the place in a self-destructive rage, depriving him of his life-force. It's only he who can save himself from himself, which he eventually does.

In the end, it says to me the power to be who we want to be is in our own hands, that people aren't black and white but have elements of both as depicted by Adam's in-between look with different coloured eyes (nod to Bowie? Also note the Trespassing visual reference as he passes the striped warning tape on the wire fence). This could personally apply to Adam the performer and Adam the person as well. It's something we've seen so often, going from the snarling predatory disdainful sex-magnet to the sweet wholesome cutie in a matter of seconds at the end of a performance.

This has many shades of the WWFM video in it, the acting more accomplished. It's interesting and engaging to see the different Adams with their expressions which are both fun to watch and easy to identify with. I have to say I'm much more drawn to the dark side, finding a vodka-guzzling mischief-making lairy night out on the lash with him much more appealing than having the homebody nurse me in my hangover state with his juicing. How many times have you re-watched him rip apart the pomegranate he hands himself, run his fingers through the lighter flame or throw his drink? It's a fascinating, fabulous and entertaining story for a video that I will watch again and again.