Better Than I Know Myself - Preview

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After months of waiting and tapping our fingers, we've finally got something to feast on! Adam first revealed the name of the single nearly a month ago. 'Better Than I Know Myself' leaves a bit of room for ambiguity. Could it mean that someone else understands me more than I do myself? Or does it mean that I'm better at something I than I realise? Anyway, Adam tweeted out the links to first the single cover, then a preview of his new single. It makes a welcome change that for once, the roll-out wasn't through an unauthorised leak but delivered personally from Adam, breaking Twitter in the process. I'm sure his inner control freak was involved, with his social media nous getting the official press release to arrive via Facebook.

Here's the preview snippet for you to listen to:

I'm afraid though that I'm in the minority and have been using all my willpower to resist the temptation to listen to it and avoid reading about it. Thankfully I don't have too long to wait as it comes out on 20th December, otherwise I would've wolfed it down. I remember listening to the snippets from FYE and realised how different I felt after listening to the full songs. I decided then that this time I'd listen to the whole thing with open mind and virgin ears, without any preconceived ideas. A new song only has one chance to make a first impression so I want to ensure I get the right one via a full undiluted experience.

Here's the single artwork, done by Lee Cherry:

While not as controversial as the FYE album cover nor as much of a talking point as the acoustic EP cover, I think the stark grainy image has a hard, raw feel. No glitter, no camp, with minimal make-up and desaturated colours, this is a definite step away from the FYE era. With the aged brown edges, I can't help feeling it looks like it was run through one of those preset Instagram filters that are a bit too popular these days. If I were to be hyper-critical, I'd say I'm not keen on the typefaces. There's something quite dark-humour-psycho-horror-flick about the style of his name, and the title looks a touch too rounded and light for my taste. I'm more than thrilled though that he didn't have that weird wide forehead shaved sides hairdo! The thick high hair gets the thumbs up from me.

The photo itself is one in which Lee Cherry once again captures Adam's beauty from the view of an observer, in a natural, non-confrontational way. He doesn't appear to be consciously posing but in contemplation, focusing his attention elsewhere. The imagery doesn't come as a surprise as I think it was something he'd been working towards. We'd seen glimpses of it from Moscow and various photos since then. I guess you could call it safe, but I'd say it embodies his desire not to appear too try-hard, just quietly content and confident that the music will be making all the bold statements.