Sunday, 21 March 2010
Ministry of Sound, perhaps the biggest global dance music franchise. I'm not sure whether he still has much clout with that scene, but turning Adam's songs into club remixes and getting them spun along with his dancier numbers could acquire him quite a following. I hope Adam will be marketed more as an electropop-dance artist over here because I don't believe his straight-up rock will do particularly well. Having a club hit before the TV promo circuit reveals his AI connection would certainly be to his advantage for sustaining commercial success. It's prevalent because of the backlash against reality shows' stranglehold over the charts, as demonstrated by our Christmas campaign against the X-Factor winner. The current timescales for Adam's single and album releases rule this out, but maybe it's something to consider further down the line. But what do I know? I don't follow Boy George or the pop charts, but sometimes it's fun to just speculate.