Tuesday, 29 May 2012
Never Close Our Eyes Music Video
We already saw the intro of this from the teaser so now we get the full thing. Adam lives in a gloomy colourless dystopian facility where everything is uniform and linear apart from the slaves that inhabit it. But even they move like robots, living a regimented existence of repetition and living off a diet of pills. Adam is the only one who seems to have had enough to want to rebel, crushing one of his sustenance pills that in turn releases an intense burst of blue smoke.
Part of the routine is to go to individual pods where it seems like the drones are being programmed and their eyes all turn black. Apart from Adam of course, who seems to be immune. Some of the shots there make his mouth look huge. The slaves start scrubbing the floors in synch and it's then that Adam decides he's had enough, starting off a chain reaction as everyone else leaves their chores to dance and make an escape by heading underground. The guards at the perimeter fence start blowing smoke at Adam and his gang, but they're protected by a forcefield which turns the smoke into vivid colours. The guards get scared and back off and that's when the rave begins and everyone's dancing away with choreographed moves in brilliant acid colours.
I think this is Adam's best video to date and very entertaining to watch. From the teaser I was expecting more of a story as it looked so cinematic but it's not very long. It's a shock to see Adam in such bright colours but he looks fabulous throughout. I do particularly like that bare fresh-faced look when he's in the pod. The euphoric dance part reminds me a bit of the IIHY music video but this is a more sophisticated effort.
I think this is a reflection of real life, an interpretation of the way many people just exist by drifting along, doing their 9-to-5s, lives mapped out and going with the flow of expectation. They are slaves to the rat race, never really opening their eyes and minds to the multitude of possibilities out there that could release their true potential. It just takes a bit of bravery (or Adam leading the charge) to break out of the comfort zone and do something different, the rewards of which could be transcendent. I wonder just how many eyes Adam has opened.